Nigerian Content Creators Who Owned 2024: 2024 was the year Nigerian content creators proved that the app was created for them. Something must have been in the air because the way these creators were feeding us, you'd think they saw us starving on the streets and had an executive order to do so.
But we’re not complaining, with the economic state of the country; we needed the distraction.
In today's roundup of the Top Nigerian Content Creators of 2024, we’ll spotlight the creators who literally gave us multiple reasons to stay glued to our screens. Because let’s face it, their content wasn’t just good—it was unforgettable.
Nigerian Content Creators Who Owned 2024
1. Asherkine
Real Name: Akinyemi Oluwaseun Omotayo
Platform: Instagram
Content Focus: Philanthropy, Social experiments
Bio:
2024 would not have been 2024 without watching Asherkine’s literally change a person's life completely.
From the minute he starts with his unforgettable hook, “Wagwan Gang” you're already sat, glued to your screen watching which lucky person he was going to meet and day dreaming when your time will come.
His content thrives on acts of kindness that bring smiles to faces—and tears to some eyes. It reminds us that not all superheroes wear capes.
Recent Achievements:
Asher walked in and bagged the Pulse Instagram Influencer of the Year and was named one of the 100 Persons of the Year in 2024, like a boss
2. Layi Wasabi
Real Name: Isaac Olayiwola
Platform: Instagram
Content Focus: Comedy, relatable skits
Bio:
Layi should honestly be studied because how is able to come up with the most outrageous yet relatable comedy skits that thrive on everyday experiences.
2024 wouldn't have been the same if we didn't see his iconic “The Law”—the honourable barrister who just can't seem to get a normal case—gracing our screens.
Plus his subtle wit and jokes that almost fly over your head, but the minute you get them, you can't help but roll on the floor with laughter and wonder how he's able to come up with things like that.
Recent Achievements:
Unsurprisingly, Layi has a number of awards and achievements under his belt, and had a particular winning streak in 2024.
- In May 2024, Layi won an Africa Magic Viewers Choice Award (AMVCA), which is considered one of the biggest African film awards.
- In November 2024, Layi was awarded the prestigious Future Award Africa Prize for Content Creation.
- That same November, he also won the Infinix-sponsored Content Creator Award at the TFAA 2024 ceremony.
- Finally, in October 2024, Layi was celebrated at the Lord's Achievers Awards, which honors outstanding individuals across various fields.
These awards and accolades recognize Layi Wasabi's success and impact as a leading content creator in the Nigerian entertainment industry.
3. Aproko Doctor
Real Name: Egemba Chinonso Fidelis
Platform: Instagram, YouTube
Content Focus: Health education
Bio
A lot of us wouldn't have made it to 2024 without Aproko Doctor reminding us to rethink our lifestyle choices every 5 seconds. Dr Drink Water, Aproko Doctor has dedicated his life to helping the average African make healthier by mastering the art of creative and engaging storytelling.
Explaining medical terms and jargon in ways that doesn’t make the viewer feel uneducated. This ability has earned him trust and a massive following of over 2 million followers on Instagram alone.
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Recent Achievements:
Aproko Doctor has won awards for his work in health advocacy and wellness. He has also influenced public policy through his influence.
- He has been celebrated as Nigeria's National Health Promotion Champion by Prof. Muhammad Ali Pate in 2024.
- He also won the Force of Wellness category at the Trendupp Awards in 2023 for his relentless effort to improve public awareness for three consecutive years, making him the first influencer to achieve this feat.
- And in 2020, he founded the 100K Club, a non-profit organisation that gives support to Nigerians who need health assistance.
4. Hauwa
Real Name: Hauwa Lawal
Platform: TikTok, Instagram
Content Focus: Comedy, lifestyle
Bio:
If you didn't see Hauwa on your screen in 2024, something must be wrong with your For You Page. Better just call Zuckerberg and ask for a new one because obviously yours is broken.
How can 1 girl have so much drama happening in her life?! Her content is inspired by personal experiences and everyday life, which makes it both entertaining and relatable. It is safe to say that Hauwa has mastered the art of drawing you in with her storytelling and not letting you go till the end. She’s a creator who’s able to turn ordinary moments into comedic skits in seconds.
Overall, it is undeniable to see that Hauwa is a prominent digital creator who has sufficiently earned her place on this list of Nigerian Content Creators Who Owned 2024
Recent Achievements:
Hauwa has been able to bag a couple of well-deserved awards in recent times.
- In October 2023, she was nominated and awarded the Prize for Creativity and Innovation at the 17th edition of The Future Awards Africa, which is described as a “truly special” milestone that marks her impact across Africa.
When it comes to skill and experience:
- Hauwa Lawal has over 12 years of experience in development and social protection, showing that she's not just a funny girl on TikTok; she knows her stuff.
- Some of her key achievements include drafting a Gender Equality and Social Inclusion (GESI) strategy to enhance social protection interventions and aiding the rehabilitation of the Chibok schoolgirls.
- She is described as a proficient digital content specialist with a creative mind and skills in areas like copywriting, content creation, brand marketing, and scriptwriting.
- In 2023, she was featured in a BellaNaija article that provided a glimpse into her content creation process and background.
- She has a Substack newsletter where she shares stories, both funny and serious.
- And, she’s been featured in an interview on Career Buddy about building a career in content writing, discussing her journey, and sharing advice.
5. Korty EO
Real Name: Eniola Stella-Maris Olanrewaju
Platform: YouTube
Content Focus: Documentaries, storytelling
Growth: Korty is where art meets activism. Her documentaries, which often amplify underrepresented voices, have carved a niche audience that appreciates storytelling with substance.
Recent Achievements: In 2024, Korty was celebrated at international film festivals for her compelling narratives that marry creativity with cultural commentary.
6. Fisayo Fosudo
Platform: YouTube
Content Focus: Tech reviews, education
Growth: Fisayo has solidified his place as Nigeria’s go-to tech expert. His in-depth reviews and no-nonsense approach to explaining gadgets have attracted both tech enthusiasts and casual viewers looking for honest opinions.
Recent Achievements:
A finalist in the Force of Tech Content category at the 2024 Trendupp Awards, Fisayo’s influence in the tech space remains unmatched.
Interesting Details: His sharp visuals and clear explanations make even the least tech-savvy viewers feel like pros. If you’ve ever wondered what phone to buy, Fisayo probably influenced your decision.
Nigerian Content Creators Who Owned 2024
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